I would organize a giveaway contest. I would create a fun and engaging contest where students can enter to win Aquaphor products. This could involve sharing a post on social media, tagging friends, or answering a question related to skincare. This not only generates excitement but also encourages word-of-mouth promotion. I would also distribute samples of the product. I would set up sampling stations in high-traffic areas on campus, such as the student center, library, or dormitories. I would offer free Aquaphor samples along with informational pamphlets about the product's benefits.