Absolutely, I tend to create most of my content as soon as an idea pops up.

Yes, that’s actually where I’d thrive. I’d build hooks that feel super specific and scroll stopping, not generic. For PopSis, I’d go for that hyper-relatable, ‘you get me’ energy:

Top of Funnel (Awareness): ‘POV: you’re in your “clean girl” era but still want a drinky’

‘POV: you’re too old for jungle juice but too young for wine night’

POV: you’re in your wellness era but the group chat is blowing up’

These pull in the exact type of person who will love PopSis, they feel seen.

Middle of Funnel (Consideration): ‘Me explaining to my gut why we’re drinking again this weekend 👀’ (cut to PopSis can)

‘If hard seltzers had a hot older sister who takes probiotics…’

‘When your friends all bring beer but you show up with PopSis ✨’

This starts to connect the brand to their identity and lifestyle.

Bottom of Funnel (Conversion): ‘If this TikTok finds you, it’s your sign to stock up

If you’re in the middle of the great lock in but still need a drink, I found the perfect solution

Yes! I’ve been creating content on TikTok for a couple of years and have built a following of over 7,500 people with more than 10 million total views and 2.2 million likes. I focus a lot on travel, study abroad, and lifestyle content — and I’ve had several videos go viral, including ones about travel and studying abroad in Korea that reached thousands of students and led to people actually DM’ing me for advice. For me, success has been both the numbers and the fact that my content inspires action; people have told me they applied for scholarships or started planning their own travels because of my videos.