Being chronically online, I have found that the best way to stay up-to-date on latest trends is paying close attention not just to what shows up on my feed, but also on the feeds of my friends. Additionally, I also keep up with creators who mainly focus on analysing trends every-so-often.

I created and built a social media campaign for a wedding designer, Jesal Vora, showcasing their custom and one-of-a-kind pieces. Titled "Khadi: the future of fashion", it showcased their brand new line of khadi wedding-wear, a natural and raw fabric. It was an Instagram focused strategy, with reels including reviews and messages from customers and bried themselves, carousels that showcased the journey of creating bespoke pieces, behind-the-scenes content in the form of stories, as well as educational posts, advocating for the use of Khadi in the wedding industry.

Current trends, fashion week looks, styling, quotes, lifestyle, trend reports, BTS of new drop, lookbooks and matching current trends.