Social Media Listening Tools: Utilize social media listening tools such as Hootsuite, Mention, or Brandwatch to monitor conversations and trends within the lifestyle, beauty, fashion, and related niches. These tools can help identify up-and-coming creators, trending topics, and popular hashtags, providing valuable insights for outreach efforts. Collaborate with Influencer Networks and Agencies: Partner with influencer networks and agencies that specialize in lifestyle, beauty, fashion, and related content. These networks often have a vast database of creators and can provide valuable recommendations based on specific criteria. Collaborating with them can help streamline the sourcing process and provide access to a diverse range of creators. Engage in Online Communities and Forums: Actively participate in online communities and forums relevant to the target niches, such as dedicated TikTok or Instagram creator groups. Engaging in discussions, asking for recommendations, and seeking referrals can lead to discovering talented creators who may not yet have a significant online presence. These communities can serve as a rich source of potential collaborators and can help foster long-term relationships with creators. By combining these avenues, the pager team can ensure a comprehensive approach to engaging and sourcing new creators. The use of social media listening tools, collaborations with influencer networks, and active involvement in online communities can provide a wide range of options and opportunities for discovering and connecting with talented social media creators who align with the pager platform's goals and vision.