https://www.canva.com/design/DAGqJnyKED8/r6yGg6hBim6dlFttGq32-A/edit

One campaign I led was a self-defense class with my fraternity. I organized the event and also ran point on the promotion. I created a flyer and a short promo reel, and between the two we pulled in over 12k views on Instagram. That buzz translated into a strong turnout at the event itself. It showed me how pairing the right visuals with timing and consistency can turn a simple idea into something that grabs attention and actually brings people out.

I stay updated by actually being on the platforms every day. I pay attention to what sounds, formats, and styles are catching fire in real time, then I look at how I can put my own spin on them. I also keep track of creators in my space and outside of it whether it's fighters, athletes, even lifestyle pages to see what’s working for them. Between that and following a few industry accounts that drop updates on trends, I can move quick when something new pops off