He/Him
Franklin
I'm passionate about making the world a better place. My life goal is to work in the conservation space. I want my legacy to be how many turtles or whales I saved rather then a dollar amount.
Endorsements
Recently Active
Campus professional
About Me
Loyola University of Chicago
Class of 2025
Graduated
Chicago, IL, USA
Skills
Interests
My Clubs and Associations
American Marketing Association
Letters Of Love
My Portfolio
wwwsaltnstillcom
I created SaltNStill, a personal website dedicated to ocean conservation storytelling. The site showcases mock marketing campaigns, case studies of leading conservation organizations, and educational sources with donation hubs.
https://www.canva.com/design/DAGvzCrjUs4/9KMM8A4MXpXmVfjwinfCNw/edit?utm_content=DAGvzCrjUs4&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
I managed Voodies’ social media presence on Instagram and TikTok. The portfolio showcases original posts, reels, and campaign visuals that built strong engagement and grew the accounts to over 100K followers combined.
wwwcanvacomdesignDAGuGZBTH8IJd9yZqwRTSmOcjcwmMWRrgeditutmcontentDAGuGZBTH8Iutmcampaigndesignshareutmmediumlink2utmsourcesharebutton
I analyzed Midwest Roof & Solar’s digital presence with a focus on SEO and local search. The slides showcase competitor research, keyword insights, and strategies to strengthen visibility and helped the company compete.
Interview Questions
Deep Blue.
Content Creator for Sustainable Streetwear Brand
If you were hired, how would you approach building out a content plan for Deep Blue?
First, I would analyze the past social content that Deep Blue has created, and really study the analytics. I would find out who is viewing these posts, and then dive into what trends and strategies align with that group. Deep Blue has an amazing brand and mission. I would enhance their focus on sustainability and make their brand show that it's not working to sell sweatshirts; its goal is to make the world a better place, which, especially right now, many people look to brands that have impact.
Deep Blue.
Content Creator for Sustainable Streetwear Brand
What do you think is more important for a brand: going viral or building consistent community engagement? Why?
Building consistent community engagement. This is more important because the more engagement means the more app downloads, products sold, messages received, or subscriptions bought. A social media post can get 2 million views but have an average watch time of 2 seconds VS the same video gets 50 thousand views with an average watch time of 15 seconds. My point is that more engagement really builds a brand's goal, which is either to sell a message, a product, or a service. I learned this through my work as a Social Media Director. I'd rather have more comments, likes, shares, which eventually turned into downloads of our app. The views weren't and aren't as important.