He/Him
Frank-Chandler
With a growing Instagram presence, Frank-Chandler has built a loyal, mid-tier audience that trusts his perspective on where to go, what to experience, and what’s worth showing up for.
Endorsements
UGC Creator
About Me
City University of New York (CUNY) System
New York, NY, USA
Information Technology, Advertising
Class of 2028
North carolina agricultural and technical state university
New York, NY, USA
Skills
Interests
Brands I Follow
Interview Questions
Sousa
Social Media Specialist for Wellness Drink
How do you think about the difference between content that builds a brand vs. content that drives a purchase?
The difference between content that builds a brand is establishing trust and awareness with subtle product input in said content, to establish a base of familiarity for consumers. Content that drives a purchase but doesn't feel like an ad can be test demos and before and after videos that show a real change for the better in someones life when they purchase a product with said brand
Sousa
Social Media Specialist for Wellness Drink
If you had to create one piece of content for Sousa this week, what would it be and why?
This week on the content menu for my use of Sousa would be me showing a POV of how I get my life together by drinking the wellness drink before a workout or a run and showing me using Sousa for a next-day drinking it while cooking a meal
Sousa
Social Media Specialist for Wellness Drink
How would you increase engagement for a new Supplement brand on social media?
I would put it apart of my daily routine that I post and show the drink and share how and why the drink makes a difference in my life.