Interview Questions
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

What’s your approach to improving content based on feedback or analytics?
I review performance metrics weekly focusing on watch time, completion rate, and shares to identify what hooks and formats resonate most.
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

When you get a creative brief, how do you make it feel authentic?
When I receive a creative brief, I focus on translating the core message into content that feels natural and relatable. Instead of following the brief in a “scripted” way, I turn it into a real-life scenario: Personal experience style (“I tried this and didn’t expect this result…”) Everyday situations people can relate to
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

What’s your process for coming up with hooks that stop people from scrolling?
My process for creating hooks starts with understanding what instantly creates curiosity or emotion. First, I look at proven hook patterns that work on TikTok: (“No one talks about this…”) (“If you struggle with this, watch this”) (“This advice is actually wrong”) (“Here’s how to fix this in 10 seconds”) Then I adapt those to the product or content I’m promoting.







