As a consumer, brand content immediately turns me off when it feels too pushy or salesy. When brands are constantly telling me to “buy now,” overhyping products, or using aggressive influencer ads that don’t feel genuine, it makes the brand feel untrustworthy. I also don’t like when content feels fake or overly scripted, because it seems like they care more about selling than actually helping the customer. I’m much more drawn to brands that feel honest, relaxed, and informative rather than ones that are trying too hard to convince me.

If I had one week to introduce FORAH to young professionals, I’d focus on showing how easily it fits into their everyday routines. I’d use short, clean social media content that highlights simple morning and night routines, real people with busy jobs, and common skin concerns like stress and long workdays. The goal would be to build trust quickly by keeping the messaging calm and relatable, showing that FORAH is skincare you don’t have to overthink, just easy, gentle products that work for real life.

FORAH is one of those skincare brands that feels really clean, simple, and intentional. It’s all about taking care of your skin without overcomplicating things, no harsh ingredients, no overwhelming routines, just products that are gentle and actually make sense to use every day. The vibe is very much less-is-more: calming, skin-first, and focused on helping your skin stay healthy rather than “fixing” it aggressively. It feels like skincare for real life, easy, trustworthy, and kind to your skin.