I would engage a new audience on TikTok by focusing on strong hooks in the first few seconds, using relatable storytelling, and making content feel native to the platform rather than like a traditional ad. I’d also use trends in a subtle, authentic way, highlight real product value quickly, and prioritize watch time with fast pacing, captions, and visually engaging edits. Most importantly, I’d aim to create content that feels human, relatable, and shareable so it naturally attracts and builds trust with a new audience.

I use TikTok the most because it feels the most familiar and intuitive for me, and my feed is highly personalized to my interests. It’s also the platform where I stay most updated on trends, which helps me understand what type of content performs well and keeps me inspired as a creator.

“I am very comfortable on camera and confident creating engaging short-form content. I previously worked with a local brand where I created UGC-style videos; however, they preferred not to use a face for their brand, so I produced faceless content instead. Even in faceless formats, I focused on storytelling, product highlighting, and strong editing to make the videos engaging. Overall, I’m very natural on camera and able to create content that feels authentic and high-performing.