I stay updated by actively using Instagram and TikTok and regularly monitoring trending audio, hashtags, and content formats on each platform. I also follow industry pages, creators, and marketing accounts, and review platform insights and analytics to see what is gaining traction. In addition, I keep up with blogs, newsletters, and reports from sources like Meta, TikTok, and marketing publications to understand broader trend changes and best practices.

I’m attracted to influencer and social media marketing because it combines data analysis with creativity and real consumer behavior. It allows me to study audience engagement, trends, and performance metrics while also shaping authentic content that resonates with specific communities. I also like how measurable and fast-paced it is, since results can be tested, optimized, and improved in real time.

am familiar with a range of digital marketing tools, including Google Analytics, Meta Analytics, HubSpot (certified), Semrush, and Salesforce for tracking performance, managing campaigns, and analyzing customer behavior. I have experience using Excel, Tableau, Power BI, and Looker to analyze marketing data, build dashboards, and measure ROI. I have also worked with SurveyMonkey, Figma, HTML/CSS, and A/B testing tools in HubSpot to support user research, campaign optimization, and landing page performance.