I’d involve them in the creation process so they feel connected and excited to showcase something truly unique. For Example, letting them personalize their own golf bag or share behind-the-scenes of how it’s made. Encouraging the influencers to tell their personal story around the product makes their content authentic and relatable. I’d also keep the conversation going with exclusive updates, sneak peeks of new designs, or invite them to special events, making them feel like valued partners rather than just promoters.

I like to start by setting clear goals so I know what success looks like. Whether that’s more people discovering the brand, visiting the website, or actually buying the product. I would give each influencer a unique link or discount code to track exactly where traffic and sales are coming from. Beyond the numbers, I would pay close attention to how people are engaging with the posts and what they’re saying, because that tells me if the message is resonating with the audience. Then, I will compare overall sales and website activity before and after the campaign to see the bigger impact.

I’d focus on those with smaller but engaged followings because their audiences tend to trust their recommendations more. I’d use golf-related hashtags and tools to discover creators whose style feels authentic and matches the vibe of the brand. Making sure their followers are real and genuinely interested in golf helps make sure the partnership will really connect with the right people.