I managed an Instagram account where engagement had stalled, so I introduced interactive Stories like polls and question boxes tied to the audience’s interests. I also responded quickly to comments and reshared user-generated content to make followers feel seen. Within a month, story views and comments increased significantly, and the account gained more consistent engagement rather than one-off spikes.

I stay up to date by regularly monitoring trending sounds, formats, and hashtags on Instagram and TikTok. I also follow creators and industry accounts that are known for spotting trends early. Finally, I pay attention to patterns in what repeatedly shows up across feeds rather than one-off viral posts.