Yes

I treat staying on top of trends like part of my daily routine — I’m constantly scrolling TikTok and Instagram, seeing what sounds, formats, and topics are taking off. I also pay attention to how brands and creators in the wellness, beauty, and lifestyle space are adapting those trends. Once I spot something that fits, I put my own twist on it to make sure it feels natural to my content and still connects with the audience. It’s all about keeping content fresh but still authentic.

A successful brand introduction I conducted was when I managed a private, high-profile event for a new client who was hesitant about working with someone outside their usual network. I took the time to understand their specific preferences, sourced and selected the right talent, and provided detailed event instructions to ensure everything ran smoothly. I also implemented strict check-in systems to guarantee punctuality and professional conduct. After the event, the client was so impressed with the attention to detail and how seamless the process was that they not only rebooked me for future events but also increased their budget, trusting me to handle larger, more complex bookings.