Fiona Zhang
I'm majoring business economics but I'm also super passionate about music and media! My friends would describe me as spontaneous and down to earth!
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UGC Creator
Campus professional
About Me
University of California, Los Angeles (UCLA)
Class of 2029
University of California, Los Angeles
business economics
Class of 06/2029
Concordia International School Shanghai
Class of 05/2025
Los Angeles, CA, USA
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Interview Questions
Flings
Social Media Lead
Please share or link any past experience you have managing social content for brands.
New Balance 2025 Summer T-Shirt Collection Marketing Report and Slide Deck:
https://drive.google.com/file/d/1GjI9Zp_S8MAxsqWXUNckDtGqDc9r7R_c/view?usp=sharing
https://drive.google.com/file/d/1q44J_OZyg8pCkgYN4u5JRqCowx1N9PyK/view?usp=sharing
My Estelle, Magnetic Jewelry Brand Startup Pitch and Slide Deck:
https://drive.google.com/file/d/1QKgXg-liaUbMpowC22uxbgNr7kDo_yEK/view?usp=sharing
https://drive.google.com/file/d/1qQopNsZEn8eavlmejDFTCIY0rBTWEiXR/view?usp=sharing
More information can be found on my resume.
Flings
Social Media Lead
What social media strategies do you find most effective for brand awareness?
I believe the most effective social media strategies for building brand awareness are those that don’t feel like traditional advertisements. As a user, I find it easier to connect with brands on platforms like TikTok through relatable, lifestyle-driven content such as casual “day in the life” videos that naturally feature a product rather than overt ads built around polished montages and scripted messaging. This approach leverages the mere exposure effect by allowing audiences to encounter the brand organically and repeatedly in everyday contexts. Over time, this subtle presence builds familiarity and trust, naturally encouraging viewers to become curious and seek out more information about the product.
Flings
Social Media Lead
How would you grow an engaged social community for a new food brand?
I would grow an engaged social community by first identifying and addressing key audience pain points. For example, many people who are committed to their fitness and nutrition goals struggle to meet daily protein targets without relying on artificial supplements. This often means consuming oddly textured protein bars or high-calorie protein drinks that feel more like a chore than a choice. By clearly highlighting how this new food brand offers a more enjoyable, accessible, and natural solution to these challenges, we can position the brand as both relatable and valuable. Consistently centering content around real consumer problems and showing how the product fits seamlessly into everyday routines would foster trust, encourage interaction, and help build a genuinely engaged social community.