I measure success through retention, saves, shares, and comments, along with overall audience sentiment. For aesthetic content, saves and shares matter most, as they show long-term value and inspiration. Once I identify which kinds of content perform best, I intentionally repeat and refine those patterns to maximize engagement and create consistency.

Young audiences respond well to story-driven content that feels authentic and personal. I could apply that the Aesth by creating POV storytelling videos with an attention-grabbing intro. For shorter content, younger audiences also like rapid clips of aesthetically pleasing content, and I could make videos showcasing my outfits, jewelry, lifestyle, or travel using the Aesth app.

Every Friday, all the sororities host brunch, and a lot of girls bring their friends to the row as well. People often organize pop-ups outside of their sorority houses, and I could do this with ColourPop! I could also lead sampling efforts on bruinwalk, which is a central walkway on the UCLA campus, or I could sample in the clubs that I am in(Bruin Club tennis, Interaxon neuroscience club, and neuroscience undergraduate society).