Because they directly reach and engage the target audience of students, faculty, and prospective applicants where they spend their time, social media, influencer marketing, AI-powered marketing, and content marketing (via video, podcasts, and blogs) are probably the most effective marketing channels for UT Austin. Additionally, these platforms are quite successful at increasing brand recognition and creating a feeling of community, both of which are essential for universities like UT Austin.

You can measure the success of a user acquisition campaign by tracking key performance indicators such as Cost Per Acquisition , Lifetime Value , Conversion Rate, and Return on Investment

I would share them the special features of the app that would inspire them to use it. I will share to them how important it is to track their period since the before and after effects of menstruation can affect a woman's body easily. The app will help them be notified what is happening to their body.