Finn
Arizona State Fraternity Social chair Motivated by bettering personal physical and mental health
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UGC Creator
About Me
Arizona State University
Tempe, AZ, US
biomedical sciences
Class of 2028
Tempe, AZ, USA
Skills
Interests
My Clubs and Associations
Pi Kappa Phi
Brands I Follow
Interview Questions
Sousa
Social Media Specialist for Wellness Drink
How do you think about the difference between content that builds a brand vs. content that drives a purchase?
To build a brand you need to get as many eyes on your company as possible. Pushing as much content as you can in order to work the algorithm in your favor. However, when it comes to making a sale, it is essential that you pertain to a customer needs, it needs to be shown that buying and using the product would have a positive impact on the costumer's life in a way that cannot be replicated by something they have already seen or have.
Sousa
Social Media Specialist for Wellness Drink
If you had to create one piece of content for Sousa this week, what would it be and why?
I would use b roll footage of my lift for the day, with a voiceover breakdown of why drinking Sousa post workout is essential to my goals, with a breakdown of each ingredient reflected in positive a analysis.
Sousa
Social Media Specialist for Wellness Drink
How would you increase engagement for a new Supplement brand on social media?
Step one would be to get as many eyes on the product as possible, by using trending sounds and hashtags. Another effective strategy would be to target specific niches on platforms such as TikTok. For example, targeting a community like Hyrox athletes could be a productive strategy as they require both hydration and protein to be successful in their respective field.