Interview Questions
Pacifica Beauty
Fresh On the Go: Pacifica Coconut Milk Underarm Deodorant Wipes
What strategies would you use to generate buzz for a vegan beauty brand?
I’d use TikTok and Instagram first, working with smaller, authentic creators who already talk about vegan beauty. Short-form videos, real results, relatable routines, and UGC would drive buzz, with drops, giveaways, and interactive content to keep it feeling organic, not salesy.
Pacifica Beauty
Fresh On the Go: Pacifica Coconut Milk Underarm Deodorant Wipes
How do you engage an online community around a product launch?
I build interest before the launch with teasers, behind-the-scenes content, and clear storytelling around the product. I engage directly by replying to comments, asking questions, using polls or drops, and making the community feel involved rather than sold to.




