Personally, I would create a content plan with diverse, high-quality posts that provide value, build community through interaction, show the brands personality. I would use strong, leverage platform features like reels, and consistently analyse data to optimise my strategy for my specific audience.

video gains rapid, massive attention, generally starting around 100,000 views and often hitting millions, with fast growth and high engagement. products mostly make videos go viral and its the creators job to convince their followers to buy it.