I would capture the essence of a fragrance by focusing on the feeling, mood, and lifestyle associated with it rather than just describing the scent directly. Fragrance content works best when viewers can emotionally connect to the atmosphere of the video and imagine themselves in that moment. For Ellis Brooklyn Summer of Love Perfume Mists, I’d use soft lighting, close up details, natural movement, and summer inspired visuals to create an immersive vibe. I’d incorporate things like getting ready for a beach day, golden hour walks, fresh flowers, flowing outfits, skincare moments, or outdoor café scenes to reflect the energy of the fragrance. I also love using cinematic editing, layered audio, and aesthetic visuals to make fragrance feel sensory through the screen. Instead of only saying what it smells like, I’d focus on making the audience feel what wearing the scent would be like: fresh, confident, carefree, feminine, and nostalgic for summer.

What inspires my creative process most is creating content that feels authentic, visually appealing, and emotionally relatable. I usually pull inspiration from everyday moments, whether that’s a morning coffee run, getting ready with friends, summer outings, self care nights, or small lifestyle details that people connect with naturally. I also love blending aesthetics with storytelling. Instead of just showing a product, I like creating a mood or feeling around it through lighting, music, editing, and relatable experiences. Platforms like TikTok and Pinterest inspire me a lot creatively because I enjoy turning simple moments into content that feels elevated but still genuine. For a brand like Ellis Brooklyn, I’d lean into soft summer visuals, clean aesthetics, and sensory storytelling to capture the vibe of the Summer of Love Perfume Mists. I’d want the content to feel effortless, feminine, and immersive, almost like viewers can imagine the scent and mood through the video itself.

Yes, I do share food and product related content on my socials, especially in a lifestyle and relatable format. I’ve created content featuring restaurants, beauty products, and everyday favorites through reviews, first impressions, aesthetic videos, and trend based TikToks. I enjoy making content feel authentic and visually engaging, whether that’s trying a new snack with friends, sharing honest reactions, or creating fun “must try” style videos. Since my audience enjoys lifestyle and college focused content, food and product reviews tend to fit naturally into my page and usually drive strong engagement. For Mini Melts Ice Cream, I’d love creating colorful, energetic content around the Fruity Cereal flavor through taste tests, group reactions, mini vlogs, and fun short form videos that feel exciting and genuine.