DAMDAM Tokyo
Community Management Intern
Please add a link to your favorite skincare influencer, on any platform.
@labmuffinbeautyscience - instagram
Countless.ai
Growth Strategist
Our product enables e-commerce brands to personalize their website (images + text) to every visitor.
What would you imagine are some different ways to segment visitors that a brand may want to use to personalize, and why?
Geographical Location: Tailoring content based on the visitor location can involve showing popular products in that region, displaying prices in the local currency and highlighting shipping options specific to that area.
Past Purchase Behaviour/ Browsing History: By personalising based on visitors' purchase/ browsing history, it can suggest related or complementary products to encourage cross-selling and help re-engage visitors who have shown intent but haven't made a purchase.
Seasonal Preferences: Adapting the website's text and imagery based on current seasons or upcoming holidays can create an engaging experience for visitors.
Referral Source: Segmentation based on referrals such as social media (Instagram...) can help brands customise content to align with visitors' interests and contexts.
Device and Platform: Personalising content according to the device can optimise user experience for each visitor's preferred browsing method.
What are important considerations for you when reviewing a product?
When reviewing a product, I consider several essential factors to provide a thorough and balanced assessment. These considerations help me evaluate the product's quality, usefulness, and overall value. Here are some key aspects.
Functionality and Purpose: Whether the product effectively fulfils it's intended purpose and functions.
Performance: Evaluate how well the product performs its functions, including factors such as speed, efficiency and any relevant performance benchmarks.
User Experience: An analysis of the overall user experience, including ease of use for the target audience, the user interface design and therefore using usability principles.
Comparisons and Alternatives: A comparison of the product to similar alternatives to gauge strengths and weaknesses relative to competitors.
By considering these factors, I aim to provide a comprehensive and insightful review of a product.