To drive utilization of the Sephora x Uber Eats offer, I’d focus on creating TikTok/IG Reels with a “GRWM in 10 mins delivered by Uber Eats ” vibe to show how fast and convenient it is. On campus, I’d do a blitz with samples or mini glam pop-ups in high-traffic areas to spark interest. I’d collaborate with student orgs and group chats to spread the word, using urgency like “limited drop, only this week”. Finally, I’d capture unboxings, transformations, and student reactions to create shareable content that builds hype and encourages students to try it before it’s gone.

I’m involved in Student Government, the K-Pop Club, and BSU. I also have ties with the Vietnamese Student Association, the Filipino Student Association, and the Hawaiian Student Club, as I worked with them on events as a Student Government senator. Through these groups, I connect with a wide range of students and help drive engagement on campus. I’d leverage these connections and school spirit to promote programs, share content, and generate excitement among my peers.

https://www.tiktok.com/@feyichuu?is_from_webapp=1&sender_device=pc

https://www.instagram.com/feyi.ajiboye?utm_source=ig_web_button_share_sheet&igsh=d2R2YmJzaHc3YzZy