A great example of a wellness and beauty brand with a strong social media presence is Glossier. They particularly excel at promoting audience-appealing content, properly engaging with them, and creating a sense of community. Their focus on natural beauty also sets them apart from other brands and resonates with their target audience.

As a campus tour guide I interact with many incoming college students and associate with many other extroverted tour guides who host social events. With my connections and prior creative leadership rolls I can accomplish what Lapse is looking for in a campus team lead.