Fenty Beauty is a beauty brand which has great social media presence and "cult-like" following. Their social and marketing team prides themself in sharing quality products with their universal audience. Fenty beauty has prioritized inclusivity from inception which is reflected in their posts. They are also very consistent, keeping their audience up-to-date on the brand's latest happenings. The reason they are so successful on social media is because their marketing team can rely on the production department for quality products. Therefore, they are confident in their online promotions. We see that the production and marketing teams work inadvertently to win good social media presence. Fenty Beauty continues to be a beacon of light within the beauty space and is the reason why they stand apart from not only beauty brands but other global companies.