In my most recent personal brand campaign, I worked behind the scenes on an initiative aimed at stopping period shaming. The campaign focused on creating an open, stigma-free space for people to discuss menstruation. My role involved organizing and curating content that shared personal stories and educational messages to challenge the misconceptions and societal taboos surrounding periods. I helped craft the messaging to ensure it was authentic and aligned with the campaign’s values of inclusivity and empowerment. The campaign successfully encouraged people to speak openly about menstruation and helped create a more supportive environment free from shame.

To authentically reflect a founder's journey and values, I would first get to know their story deeply, including what motivated them to start their business, the challenges they've faced, and what they stand for. I would focus on key themes like passion, growth, and resilience, and select visuals that capture genuine moments, showing both successes and struggles. I would craft stories around these visuals to create an emotional connection, making sure each piece of content aligns with the founder's core values. My goal would be to build a consistent narrative that resonates with the audience, encourages engagement, and evolves with the founder's journey.

On average, I take about 25-40 minutes to create one video. This includes around 20 minutes for filming and another 15-20 minutes for editing. However, depending on the complexity of the content or the type of product, this time can vary slightly. I always focus on making sure each video is high quality and meets the required visual and action item specifications to maintain quality while working as efficiently as possible.