i dont have tik tok in my country

Staying updated with skincare trends and innovations is crucial, especially since the beauty industry evolves so fast. Here’s how I keep up: 1. Scientific Research & Journals I follow dermatology and cosmetic science publications to ensure the information I consume is evidence-based rather than just marketing hype. Some go-to sources: The Journal of Investigative Dermatology PubMed (for clinical studies on ingredients like retinol, peptides, etc.) The International Journal of Cosmetic Science Since you’re a chemistry major, I’m sure you appreciate deep dives into formulations and ingredient efficacy! 2. Industry Experts & Dermatologists I keep up with board-certified dermatologists, cosmetic chemists, and estheticians who break down science-backed skincare in an engaging way. Some notable experts: Dr. Dray (dermatologist) – Skincare myth-busting Lab Muffin Beauty Science (chemist) – Ingredient science explained simply Stephen Alain Ko (cosmetic chemist) – Deep dives into formulations 3. Beauty Brand Announcements & Innovations I track launches from both big players (La Roche-Posay, Skinceuticals) and indie brands to spot ingredient trends. Key sources: Press releases & brand websites Trade shows (e.g., In-Cosmetics Global, Cosmoprof) Ingredient suppliers (e.g., BASF, Givaudan, DSM) – They often release reports on new biotech advancements in skincare 4. Skincare & Beauty Conferences Events like AAD (American Academy of Dermatology) and The Society of Cosmetic Chemists Annual Meeting provide insights on new formulations, biotech advances, and clinical research. 5. Trend Forecasting Platforms I check trend reports from: WGSN Beauty (predicts future beauty trends) Mintel (consumer behavior insights) Beautystreams (industry trends) 6. Social Media & Consumer Trends I analyze how skincare trends evolve through platforms like: TikTok & Instagram – See what’s going viral (e.g., skin cycling, slugging) Reddit (r/SkincareAddiction) – Real consumer experiences and product reactions YouTube Reviews & Hauls – First impressions of new launches 7. Patents & Regulatory Updates To see what’s coming next in skincare, I browse: Google Patents – New skincare ingredient formulations FDA & EU Cosmetic Regulations – Ensuring compliance with new ingredient safety guidelines

Absolutely! Crafting engaging content for a specific target audience involves a mix of strategy, psychology, and creativity. Here’s my step-by-step approach: 1. Understand the Audience Before writing anything, I dig deep into the audience’s demographics, pain points, interests, and behaviors. Since you're writing for Faye, I’d consider: Who is reading? (Skincare enthusiasts, beauty consumers, people with specific skin concerns) What do they care about? (Ingredient science, routines, debunking myths, product recommendations) How do they consume content? (Blogs, social media, long-form guides) 2. Define the Purpose Every piece should serve a clear goal: Educate (e.g., how niacinamide helps acne) Inspire (e.g., a success story about a skincare transformation) Entertain (e.g., relatable skincare struggles) Persuade (e.g., why Faye’s products stand out) 3. Use a Conversational Yet Informative Tone A mix of authority + relatability works best. Too scientific, and readers might tune out; too casual, and credibility drops. Example: ❌ “Niacinamide is a water-soluble vitamin that regulates sebum production.” ✅ “Ever wondered why your skin can’t decide between oily and dry? Meet niacinamide—it’s like a traffic cop for sebum, keeping things balanced.” 4. Hook the Reader Instantly The first few seconds decide whether a reader stays or scrolls. Some ways to hook them: A bold statement → “Your moisturizer might be aging you.” A relatable scenario → “You layer 5 skincare products and still wake up dry? Here’s why.” A question → “Can your vitamin C serum and retinol be besties?” 5. Provide Value & Structure Content Well I break content into digestible sections with clear subheadings, bullet points, and images where needed. Also, I make sure each post answers: ✅ What is it? ✅ Why should they care? ✅ How can they use it? 6. Add Personality & Storytelling People connect with stories more than plain facts. Instead of just listing benefits, I might include: Personal experiences → “I tested this for 30 days—here’s what happened.” Customer stories → “Meet Sarah, who cleared her acne in 3 months.” Pop culture references & humor → “Hyaluronic acid is the skincare world’s version of a tall glass of water.” 7. Optimize for Engagement & SEO I incorporate: SEO keywords naturally (so the content ranks but doesn’t sound robotic) Call-to-actions (CTAs) like “Share your go-to hydration hack below!” Internal linking to keep readers exploring 8. Ada