I focus on clear communication and organization. I make sure new partners understand the brand, campaign goals, and content expectations, while providing simple guidelines and timelines. I also stay responsive and supportive so the onboarding process feels smooth and collaborative from the start.

I would start by understanding the brand’s values, target audience, and the type of message they want to communicate. Then I’d look for creators whose content naturally reflects those values , for example, their tone, topics they talk about, and how they interact with their community. I’d also review engagement quality, audience demographics, and whether their content feels authentic rather than overly promotional. The goal is to find influencers who already align with the brand’s message so collaborations feel genuine and resonate with their audience

use the chinese beat audio trend bu have a twist with animals or animal related memes.

relateable content meme base reaction of animals in their a scenario and show their journey as interactive content

content where behind the scenes is showed, similar to a day in a life of a fahlo ('tracker') animal too.