I prefer TikTok for promotions because it has the strongest organic reach and lets content perform based on creativity, not follower count. It’s easier to grab attention quickly through short-form video, and trends move fast, which helps products feel relevant and exciting.

I’d create content that stands out by making it feel real, not like an ad. For retail brands, I’d focus on showing the product in everyday situations people actually relate to styling it, using it, or reacting to it in real time. I’d lean into short-form video because that’s what stops the scroll, especially for Gen Z.

I’d engage an audience by showing how Barbell’s products fit into my real, everyday routine. Instead of just posting product photos, I’d create content around how I use the products during workouts, recovery, and daily life so people can see the value naturally