I’m very familiar with AI tools and productivity apps, both as a creator and as a user.

I see AI as a creative partner that helps speed up research, spark ideas, and streamline repetitive tasks so I can focus on strategy, storytelling, and delivering content that truly resonates.

One campaign I’m particularly proud of was a social media series. The goal was increase engagement and drive sign-ups. I started by analyzing the audience’s behavior and identifying the type of content they interacted with most. Then I built a content plan that combined storytelling posts and short-form videos.

Within 3 months, the campaign achieved 50% increase in engagement, and double the website traffic.

The success came from tailoring the message to the audience’s needs and delivering it in a format they naturally relate with.

I start by deeply understanding the target audience, what they care about, their pain points, and the language they connect with. Then I create content that speaks directly to those needs while balancing value and relatability, whether that’s through storytelling, actionable insights, or an engaging tone.