My approach to following up and maintaining client relationships is rooted in consistency and genuine care. In my previous roles, I maintained strong residential relationships by personally checking in at least twice a week and more frequently when someone expressed a need for additional support. I believe that regular, personalized communication builds trust and helps identify concerns early, ensuring clients feel heard, supported, and valued.

I ensure clear communication during onboarding calls by using concise, easy-to-understand language and avoiding technical jargon. I ask direct, universal questions such as: “Does that make sense so far?” “Would you like me to go over that again in another way?” “Can you show me how you would complete that step?” I also summarize key points at the end of each topic and invite clarification by asking, “What questions do you have?” instead of “Do you have any questions?” as this encourages open conversation. This approach helps confirm understanding and builds confidence for the person being onboarded.

I shared a “day in the life at university” video featuring my Typecase keyboard case. Since I usually create lifestyle and “day in the life” content, it felt like a natural extension of what my followers already enjoy. I showcased how I use the product throughout my daily routine — studying, taking notes, and working between classes — which helped make the promotion feel authentic and relatable. The content performed well because it aligned with my usual style while organically highlighting the product’s benefits.