Excel, SQL, Python, and Power BI, YouTube Studio and Google Analytics

I’d increase revenue by starting with a hard look at channel metrics RPM, retention, traffic sources, and top-earning videos to spot where value exists but money isn’t being captured, then use those insights to guide SEO and digital marketing improvements that bring in higher-intent viewers through stronger titles, descriptions, and thumbnails. From there, I’d support smarter monetization by aligning ads, affiliates, and sponsorships with the moments of highest engagement, and I’d consistently track and report revenue performance so we double down on what actually pays and cut what doesn’t.

I Supported backend security operations by evaluating cybersecurity risks and creating a NIST/ISO-aligned mitigation plan that reduced exposure to high-impact threats.