I start by focusing on key metrics beyond just views specifically watch time (retention curve) and drop-off points to know exactly where I lose the audience. I also review engagement comments and shares to understand the audience's emotional response.

I prioritize authenticity by first deeply understanding the brand's core values and the desired message, then filtering it through a relatable, human perspective. My experience as a UGC creator allows me to interpret the brief not as an advertisement, but as a genuine friend to friend recommendation, using current trends, personal language, and showing a real-life application of the product.

My process for creating scroll-stopping hooks involves steps strategy: First, I define the core value or pain point of the video, ensuring the opening line immediately addresses a viewer need or curiosity. Next, I categorize the hook, deciding if it should function as "The Secret," "The Challenge," or "The Urgency," to target the right emotional trigger. Using trending audio and clear text overlays within the first three seconds to align with platform.