I’ve created short-form video content for Instagram Reels and TikTok with a clear goal for each video (engagement, awareness, or explaining a concept).My process starts with researching trending formats and sounds, then adapting them to fit the message instead of copying them blindly. I script a simple hook for the first 2–3 seconds, shoot vertical video with clear lighting and framing, and edit for fast pacing and captions to keep retention high.After posting, I review performance (watch time, saves, shares), identify what worked, and improve the next video. For example, I learned that starting with the result before the explanation significantly improved retention.

To stay ahead of social media trends, I use a mix of active monitoring, pattern recognition, and fast experimentation.I follow platform-specific trend sources such as TikTok Creative Center and X trending topics to see what formats, sounds, and conversations are emerging early. I also track thought leaders and brand accounts in my niche to spot repeating patterns before they become mainstream.Instead of copying trends blindly, I evaluate whether a trend fits the brand’s voice and audience. If it does, I test it quickly with low-risk content, analyze performance, and iterate.Finally, I continuously learn by reviewing platform updates from Meta and experimenting with new features early, because platforms often reward early adopters with more reach.