What makes a post stand out to me is if it is healthy, easy to make, and looks good.

I would create engaging cooking content by starting with an eye-catching hook, like showing the finished dish first, and keeping videos short, fast-paced, and visually satisfying. I’d focus on relatable recipes with clear value (quick, budget-friendly, or goal-oriented), add personality through voiceovers or captions, and use simple text overlays, so viewers can easily follow along and feel encouraged to save, comment, or try the recipe themselves.