Interview Questions
Extra
Social Growth Lead

What strategies would you use to grow Extra's social media presence on TikTok? How would you measure success?
I would post authentic, emotional, and trend-aware content that fits TikTok culture ”short storytelling videos, Get ready with me, and creator collaborations. Use micro-influencers for relatability, participate in trends in a brand-safe way, and encourage user-generated content through prompts and comment replies.


