One important point to include is that most brand content gets ignored because it doesn’t connect with the audience’s needs or interests. To stand out, brands should create content that is useful, relevant, and engaging for their target audience.

I’ve been using AI tools like ChatGPT and Notion AI for a few years now to support my writing, brainstorming, and editing. When I’m stuck, I’ll bounce ideas off ChatGPT to help structure my thoughts or get a fresh perspective. It’s great for drafting content, tightening up wording, or shifting the tone depending on what I need. I also use Notion AI to organize messy notes into clear outlines or summaries. Overall, these tools help me work faster, stay creative, and improve the quality of my writing.

While I haven’t led a full campaign yet, I’ve worked on smaller projects where I applied strategies to boost engagement and brand awareness. One example was a collaborative post for a fictional skincare brand, where I encouraged followers to share their “self-care moments” using a specific hashtag. This created a sense of community and engagement, as people felt personally invited to participate. I also made sure to track performance using analytics, adjusting the content based on what resonated most with the audience. As a result, engagement increased, and the hashtag gained traction, leading to more visibility and a boost in brand awareness. I’m excited to take these learnings and apply them to create impactful campaigns for Skincare for Weirdos.