To create viral, culturally relevant content on TikTok and Instagram, I focus on understanding what my audience is already talking about and what matters to them locally. I research trending sounds, memes, and topics within the region I am in, then find creative ways to tie them to my niche or message. My goal is to give people something to relate to or talk about by highlighting shared experiences, humor, or local culture.I also pay close attention to timing and format, posting when engagement is highest, using captions that spark reactions or comments, and keeping videos fast-paced and visually appealing. By combining local insight with platform trends, I create content that feels authentic, timely, and worth sharing.

One time, I noticed an error in the due date listed on an assignment I was managing. As soon as I caught it, I verified the correct date and updated it within five minutes to ensure everyone had accurate information. This quick adjustment helped prevent confusion and kept the project on track. It showed me how staying attentive and acting quickly can make a big difference in keeping tasks organized and clear for everyone involved.

stay updated with current marketing trends through both my experience and daily habits. As a Social Media Chair member at CSUF’s Sales Leadership Center , I manage and create content, which helps me see what works best across different platforms. I also keep up with trends by being an active TikTok and Instagram user. I pay attention to what types of content are gaining traction, what sounds or formats are popular, and how brands connect with their audiences.I use LinkedIn regularly to follow marketing professionals and industry pages, which helps me learn about new strategies and digital trends from people who work in the field. Combining what I learn online with what I apply in my role helps me stay current and bring fresh ideas to the table.