A non-work-related interest that has helped me professionally is my background in hospitality from my time as a hostess. It taught me patience, clear communication, and the ability to stay organized under pressure—skills that easily transfer to any professional setting. Handling diverse customer needs and multitasking helped me become more adaptable and effective in managing team projects and client interactions.

One of my favorite projects was developing a marketing strategy for Glossier with my team. We began by analyzing Glossier’s strengths and competitors’ strategies, then collaborated to brainstorm ideas around influencer partnerships, sustainability, and product expansion. Balancing innovation with Glossier’s brand image was challenging, but teamwork helped us refine our ideas. After several rounds of feedback, we developed a strategy focused on new product lines, enhancing online shopping, and eco-friendly packaging. This experience taught me the value of strategic creativity and effective collaboration in overcoming challenges.4o

To ensure brand consistency across creative assets:Use Brand Guidelines: Stick to defined colors, fonts, logo placements, and tone of voice to keep everything aligned.Centralized Assets: Store all visuals and templates in a shared space so everyone uses the latest versions.Regular Reviews: Check materials before release to ensure they match brand standards.Consistent Messaging: Follow a set tone and key phrases to reinforce the brand's personality across all content.