Using bright colors and trends on TikTok so it doesn't seem like an ad from the get-go.

I love finding new healthy snacks that align with my macronutrient goals. It reminds me that eating healthy does not have to be a sacrifice and I can still find joy in eating things I like.

My strategy is to create content that mirrors the mindset of your audience: disciplined, driven, and always in motion. I focus on telling authentic, high-energy stories that highlight how ZULU bottles are built to meet real demands like getting through a gym session, pushing limits outdoors, or staying on point through a structured routine. Visually, I aim for sharp, clean shots that emphasize product durability, sleek design, and utility in action. I keep the content raw and relatable so it resonates with athletes who expect their gear to work just as hard as they do. Every video I make will reflect the ZULU ethos: action, clarity, and performance.