Parch Spirits Co
March Madness Community Activator
What is one idea you have that would drive awareness and community around Parch and March Madness?
Giveaways! Incentivizing is the number 1 way to encourage students and others to look into the brand. Social media content is also so helpful in spreading the word, so posting about giveaways and brand popups ensure a great turnout.
Share a time when you've been able to mobilize a group of people around a product, service, or cause you feel passionate about?
I've always struggled with textured skin, but when I discovered the Cerave Hydrating Moisturizer through a TikTok video of an influencer raving about how this product changed her skin, I needed to get my hands on it. Seeing that its spot on the shelves was empty for months caused my impatience to grow immensely, until one afternoon, I was able to pull it off the shelves as mine. Immediately after the first use, I myself discovered what the hype was truly about. I was finally seeing through my own experiences how effective the product really is and used this as fuel to motivate all my friends to try it for themselves. We used my moisturizer while getting ready together, on girls nights, and just for hydration on days the girls needed it. It wasn't long until they were finally influenced to purchase their own and we can't go a day without it anymore. I'm truly blessed to be able to have an influence like this on my girlfriends, and even more grateful that I've found a moisturizer that checks all the boxes on my list.
Peacock
Consumer Feedback Survey
What is your favorite streaming platform and why?
I've been a Netflix subscriber for over a decade now, but recently have found myself scrolling through the collections on Hulu, as I've discovered more and more exciting titles and series here rather than elsewhere. Hulu has stood out to me when compared to other streaming platforms for several reasons, with one of the biggest being the lower monthly cost as compared to platforms such as Netflix or Amazon Prime. I appreciate Hulu's maintained efforts to make the title selection as simple as possible with the different category options on the Home Screen, and absolutely love the available settings options while on the playback screen.