I’ve been creating content on social media for a while, with a focus on staying up-to-date with the latest trends. One of the types of content I’ve created are 'Get Ready With Me' (GRWM) videos, where I share my skincare and makeup routines, giving followers an inside look at my process while engaging with trending audio and challenges. Although my GRWM videos usually get around 100 likes, I constantly experiment with new formats, sounds, and trends to make sure my content is fresh and relatable to my audience.

I am currently 18 years old. I am a freshman in college. I feel have a "younger" intern would be very suitable because as someone who is still in school, I have a strong connection with my peers and are in touch with current trends, especially on platforms like TikTok, Instagram, and others that appeal to a younger demographic. My fresh perspective, understanding of the latest youth culture, and familiarity with what’s trending can provide valuable insights to brands, especially those aiming to connect with Gen Z or younger millennials!

To increase engagement on TikTok for a beverage brand, focus on creating content that aligns with TikTok’s fun, creative culture. First I would leverage trending sounds and challenges by creating branded challenges, like a fun drink remix using your product, or participating in viral trends by incorporating your beverage into them. You can also boost engagement with interactive, user-generated content by encouraging followers to tag your brand and reposting their content, as well as using TikTok’s duet and stitch features to interact with fans or creators.Behind-the-scenes content also works well on TikTok, so consider showing how your drink is made, highlighting unique ingredients, or giving a glimpse into your brand's story. Humorous and relatable content is key on TikTok. Using influencer partnerships can also drive engagement so we could also collaborate with influencers who align with your brand to create product reviews or fun recipes featuring your drink. We could also create trending hashtags like #DrinkTok or #HealthyDrinks so we can increase discoverability!