She/Her
Faith
I'm a passionate and organized person who enjoys helping others and making a positive impact. I love learning new things, communicating clearly, and building strong relationships.
Endorsements
UGC Creator
About Me
Illinois State University
Normal, IL, USA
Skills
Interests
Interview Questions
Matka
Social Media Manager
What tools do you use when creating social media? How are your illustration and video creation skills?
When creating social media content, I use a mix of tools depending on the project:
Canva for designing eye-catching graphics, stories, and quick edits—it’s great for both beginners and polished visuals.
CapCut for video editing, allowing me to trim clips, add effects, text overlays, and music to make engaging videos.
TikTok’s built-in editor for quick, trend-savvy videos with effects and transitions.
As for illustration, I have basic skills in programs like Procreate and Adobe Illustrator, which I use mainly for simple graphics or custom elements when needed. I’m always eager to improve and have successfully created clean, appealing visuals that complement social content.
My video creation skills are solid—I’m comfortable shooting, editing, and tailoring videos to fit platform trends and audience preferences, focusing on authenticity and engagement.
Matka
Social Media Manager
Can you walk me through your creative process when developing content ideas?
I start by diving into the brand’s values, voice, and goals, as well as who the target audience is—their interests, challenges, and what content they engage with most. I explore current trends on platforms like TikTok and Instagram and analyze what competitors or similar brands are doing well, looking for gaps or fresh angles. I generate a list of content concepts, mixing trending formats (like challenges or “day in the life” videos) with brand-specific themes that showcase products or tell a story. I evaluate ideas based on creativity, feasibility, and how well they align with campaign goals. Then, I prioritize the ones with the most potential impact. I develop scripts or outlines, produce the content with a focus on authenticity and engagement, and after posting, I monitor performance to learn what works and adjust future ideas accordingly. This process helps me create content that’s both strategic and genuine, making sure it connects with the audience and meets the brand’s objectives.
Matka
Social Media Manager
How do you stay up to date on social media trends?
I stay up to date on social media trends by regularly scrolling through platforms like TikTok, Instagram, and Facebook to see what’s trending in real time. I also follow industry blogs, newsletters, and creators who specialize in social media marketing to get insights on emerging features and best practices. Additionally, I participate in online communities and watch popular content daily to understand what formats, sounds, and challenges are gaining traction—so I can apply those trends quickly and authentically in my work.