One of my most viral reels featured me casually sitting on my couch in pajamas, sipping tea, with soothing music in the background. This evergreen content resonated because it felt authentic, cozy, and relatable—offering viewers a genuine moment of calm and comfort. It encouraged followers to engage by inviting them to explore the “green content” I shared below, blending relaxation with valuable, easy-to-use tips that matched their interests perfectly.

Spend Time on the For You Page: Regularly scroll through TikTok’s For You feed to spot trending sounds, challenges, and formats firsthand. Follow Trend Accounts: Follow TikTok trend-watchers and creators who highlight emerging trends and viral content. Use TikTok’s Discover Tab: Check the Discover page daily to see trending hashtags and popular videos. Set Up Trend Alerts: Use tools like TrendTok or Trend Reports to get notified about new trends. Engage with Your Community: Pay attention to what your audience shares or comments on—they often hint at trends relevant to your niche. Adapt, Don’t Copy: When you spot a trend, put your unique spin on it to fit your brand and audience instead of copying it exactly.

Check the Analytics: Look at viewer retention, watch time, and drop-off points to see where people lost interest.

Audience Feedback: Read comments and messages to gather direct feedback or questions viewers had.

Content vs. Expectations: Reflect if the video matched what your audience expects or wants from you—was the topic relevant or engaging?

Technical Quality: Assess the video’s visuals, audio, and editing—was anything distracting or low quality?

Promotion: Consider if you shared and promoted the video effectively on the right platforms and at the right times.

Compare Similar Videos: Look at your better-performing videos—what was different in style, length, or topic?

From there, you can tweak your content, format, or promotion strategy to better meet your audience’s preferences.