I’m a member of the African Student Association (ASA) at UMD, and I’m also actively involved in campus life through my role as a Community Assistant. In addition, I’m connected with various student communities through my content creation, which allows me to engage with a wide range of students across campus.

I would promote the discount through relatable, real-time content that targets students during peak late-night hours. I’d create TikToks showing common scenarios like studying late or coming back from events, then naturally introduce the Uber Eats discount as the solution. I’d also use group settings to build social influence, highlight the savings clearly, and include strong call-to-actions to drive immediate orders.

https://www.tiktok.com/@fr.fayy/video/7581235048133709070?is_from_webapp=1&sender_device=pc&web_id=7595763652427564557

This video shows how I naturally integrate products into real-life content. I kept it authentic and engaging, which is the same approach I’d use to promote Uber Eats in relatable late-night moments.