F
She/Her/Hers
Faith
I'm a senior at Drexel University studying Marketing and Technology Innovation Management with a minor in Graphic Design. I am passionate about content creation and being present while capturing momen...
I'm a senior at Drexel University studying Marketing and Technology Innovation Management with a minor in Graphic Design. I am passionate about content creation and being present while capturing moments. I also love to dance and I teach at my school gym a dance cardio workout!
About Me
Drexel University
Philadelphia, PA, USA
Skills
Creativity
Data analysis
Office management skills
Interests
Digital marketing
Social media marketing
Graphic design
Interview Questions
Poparazzi
Product Testing Focus Group
If you were the marketing manager for Poparazzi, describe where you would focus the majority of your resources for a fall launch on your campus?
If Poparazzi were to launch on campus in the fall, I would recommend to put their resources towards Welcome Week - the week before school starts where freshman are introduced to campus. I would publicize weeks leading up that Poparazzi will be attending Welcome Week and will have a fun and interactive booth. Having a booth with maybe a photobooth or fun games will draw with free food and drinks more attention. Another way to get students on campus to download Poparazzi would be to host different events on campus in collaboration with local shops - ex. Bumble x Saxbys coffee shop for a free flirty drink if you show your bumble profile. Similar to this example, hosting different events with (ex.) Chipotle - Guac Party with Poparazzi to get free guac with your chipotle order.
Poparazzi
Product Testing Focus Group
What is one creative concept that you think would resonate and excite students about Poparazzi?
I think what is great about Poparazzi is that every person is their own 'Main Character'. With a slogan 'being the main character' and letting users know that they are the center of their universe and Poparazzi helps represent who they are and what their book of life is, is a message that a lot of users can stand behind.