I would make a morning/night in my life video to capture the warm vibe of VANILLA SALT — skincare routine, pajama set, cozy visuals, finished with a spray of the perfume. For BANANA MILKSHAKE, I would capitalize on the current trend of sensory/food marketing. I'd make a banana milkshake alongside the fragrance with close up visuals of pouring the shake, spraying the mist, etc. to capture how truly decadent the scent is.

Fragrance advertising poses a unique challenge — you can't allow people to smell your scent through the screen. Instead, you must translate the scent to your audience in a way that will resonate with them.

UGC is the perfect solution to this because creators can present and describe the fragrance in a way that is relatable and understandable, even to viewers online who may not be familiar with traditional fragrance terms. Instead of a company advertising their scent in terms of notes, a creator can describe and visualize the scent with the feeling or sense that it evokes in them.

Content creation is so subjective and unique to both the creator and the viewer — I appreciate that everyone has a different eye and value hearing ways to improve my content that I may not have realized. I implement feedback and edits to my content while being sure not to compromise my creative vision and style.