Finding an aesthetic that matches closely to it's users. For PartyTrick I would choose the "it girl" persona, possibly with a Y2K hint. The culture should be lively and make the content consumer feel as if they are always invited to the event, and the face should be the party persona of everyone's dreams. Confident, stylish, not afraid to take risks.

Probably H&M because almost every item in their store can be mixed with every other item. You’re not limited to one shirt only looking good with one pair of pants.