I believe it is key to understand Gen-Z's diverse interests in order to truly maximise engagement. Drawing inspiration from all over the internet, not just within a specific industry, can bring in consumers from other demographics and audiences. Diversifying content focused on a product boosts engagement from a wider range of people, rather than only those already in the community. This also makes content more inclusive and engaging for Gen-Z.

In a busy environment, it is important to quickly, yet organically, get a costumer’s attention. For example, I may see something in their cart and relate it to the product I am promoting to make a connection.

I have my own small business where I am constantly designing new graphics to help promote and reach larger audiences. I have extensive experience in many different programs to create unique images to engage the audience.