Each month, I would share Vita Coco in a way that feels authentic to student life—both on campus and across social media—by consistently tying hydration to everyday routines, wellness, and community. Social Media Content I’d primarily create short-form video content on TikTok and Instagram Reels, since those platforms perform best with students. Content would include “day in my life” videos featuring Vita Coco between classes, before or after workouts, or during study sessions; hydration reminders tied to campus life (long lectures, exams, hot days); and fun trend-based videos that naturally include the product. I’d also use Instagram Stories multiple times a week for quick check-ins—polls, hydration reminders, taste reactions, and behind-the-scenes moments—along with reposting student interactions and event highlights. Monthly posts could include giveaways, student shoutouts, or themed hydration challenges to keep engagement high. On-Campus Activation On campus, I’d focus on places where students are already active and social. This includes student organizations and clubs, especially wellness, fitness, and academic clubs; Greek life events like chapter meetings, philanthropy events, and social mixers; and campus recreation spaces such as the gym, fitness classes, and intramural sports teams. I’d also activate at campus events like welcome weeks, tabling fairs, stress-relief events during midterms/finals, and outdoor activities where hydration is especially relevant. Monthly Approach Each month would have a theme—such as wellness, finals survival, fitness, or campus pride—to keep content fresh and intentional. I’d document real interactions with Vita Coco on campus, collaborate with other students, and encourage peer-to-peer sharing so Vita Coco feels like a trusted part of campus culture, not just a promoted product. Overall, my goal would be to make Vita Coco feel visible, relatable, and essential to everyday student life—both online and in real-life campus spaces 🥥💧

My favorite Vita Coco product from the line is Vita Coco Pressed Coconut Water. I love it because it tastes clean and refreshing while still giving me the hydration I need throughout the day. I usually incorporate it into my routine by drinking it in the morning to start my day feeling refreshed, or after workouts and long days when I need to rehydrate and reset. I also like keeping it on hand for busy days—whether I’m running between classes, working, or doing self-care at home—because it’s an easy and natural way to stay hydrated without feeling heavy or overly sweet.

I have experience creating engaging and relatable social media content that connects with students and young adults. I focus on producing content that feels authentic, visually appealing, and aligned with current trends, while still clearly communicating a brand’s message. My experience includes planning content ideas, writing captions, filming short-form videos, and using storytelling to highlight products or experiences in a natural way. I’m comfortable creating content for platforms like Instagram and TikTok, including reels, stories, and lifestyle-style posts. I enjoy showcasing products through everyday routines, campus life, fitness, and self-care moments, which helps audiences see how a product fits into their real lives. I also understand the importance of consistency, audience engagement, and using feedback and analytics to improve content performance over time. Overall, I bring creativity, relatability, and a strong understanding of student culture to the content I create, helping brands build trust and genuine connections with their audience.