In the first 30 days, I’d focus on making people feel Dubai chocolate through the screen. Lots of close-up ASMR style shots: breaking the bar, the crunch, the filling pull, the drip, the “first bite” reaction. Simple hooks like “Does it really taste like the hype?” or “Crunch test in 3…2…1” will drive views fast because it’s satisfying and easy to watch.

I’d also make it human and community-based. Street-style taste tests with friends, tourists, or coworkers, plus quick interviews like “Rate it 1–10” and “What flavor should we make next?” Then I’d reply to comments with videos every day, because that’s how you turn views into a real audience. To keep trust high, I’d sprinkle in behind-the-scenes: how it’s made, ingredients, packaging orders, what a fresh batch looks like, and little “real life” moments like running out of a flavor or testing a new recipe. It makes it feel like a real brand, not just a product video.

I stay updated by spending a little time every day just watching like a normal user. I scroll TikTok/Reels with intention, save videos that catch my attention in the first 2 seconds, and notice what people keep repeating, like sounds, edits, hooks, and topics. I also use my “saves” as my trend library. If I save 10 videos that all have the same style (like street interviews, POV skits, quick list format), that’s a trend to test. Then I recreate the format in my own niche instead of copying the exact video. And I pay attention to comments. The comment section tells you what people actually care about, what they’re confused about, and what they want next. That’s where the best content ideas come from, and it keeps you ahead without chasing every random trend.

What attracts me is that it’s a mix of creativity and strategy. You can take a simple idea, turn it into content, and actually see what works in real time. It’s not just “post and hope,” you can test, learn, and improve fast. I also like how direct it is. You can build a real audience, talk to people in comments and DMs, and create trust without needing a huge budget. If you understand people and you’re consistent, you can grow something from zero. And honestly, I love that it’s flexible. You can work with different brands, different niches, and keep learning. It feels like a skill that can open doors, especially if you’re hungry and willing to put the reps in.